Attention to detail matters to Ajay Vasdev, and he applies that philosophy to every facet of his working and social life. As the director of Asco Lights and Asco Lifestyle, award-winning leading lighting designers and high-end lighting retailers, Ajay knows that finishing touches are vitally important. Where his cars are concerned this is certainly true; he sees a good quality number plate to be an essential adornment for a nice car.
Ajay’s latest personalised registration plate purchase is OSR 4M, a nod to one of the worlds oldest and most well-known global lighting solutions companies, OSRAM (The name Osram is a contraction of the words Osmium and Wolfram – the german word for tungsten, both of which were commonly used chemical elements for lighting filaments. This new plate now is proudly displayed on one of his company vans for all to see.
This however is by no means Ajay’s first foray into the world of personalised registrations. He has been seeking out and collecting number plates with meanings that are close to his heart for some years now and he has built a small but valuable collection. Ajay’s cars are one of his lifes main passions, and he is proud to display his carefully selected registrations upon them. His classically sporty BMW 6 Series convertible has the number plate V45 DEV which clearly represents his surname. When he saw the opportunity to purchase both BUD 61E and BUD 611E, which are both close enough to the nickname of ‘Budgie’ that friends and family have known him by for years, he could not resist. BUD 61E is now the number plate on his BRABUS customized Mercedes-Benz and BUD 611E is on his Mercedes S-Class.
Ajay’s companies, Asco Lights and Asco Lifestyle, are internationally acclaimed lighting consultants and lighting retailers who advise, design, source, supply and install all manner of spectacular illumination solutions for select high-end celebrity, commercial and residential clients. Recently featured in the Financial Times, Cheshire Life and luxury lifestyle magazine A1, they continue to expland their business in the UK and abroad. Asco Lifestyle have also recently developed an iPhone app that lets customers see the effect of different lighting solutions in their own space called ‘Light ideas’ the app allows customers to upload an image of the space they are looking to illuminate and then select individual light fittings to see just what they would look like in situ along with the light they would give off. Play with palatial chandeliers, spots, mood lighting or coloured accents to find just the right combinations for your home, office or commercial premises. Clever stuff. The app is compatible with the iPhone, iPod Touch and iPad and is totally free and available for download from iTunes.
Ajay is thrilled to bits with the latest addition to his personalised registration plate collection. “I love beautiful objects and my cars are one of my life’s passions. In my opinion a personalised plate adds so much to a vehicle as it puts a unique stamp on it, adding soul to design perfection.”
