History of Lladró Lighting
In 1953, at their home in the village of Almàssera, they began to make their first plates, vases and ceramic figurines inspired by the works of the great European manufacturers of Meissen, Sèvres and Capodimonte. It is in this period that the modelling of flowers or the complex treatment of tulle first appeared, examples of virtuoso techniques that we still find today in many of the brand’s creations.
Each decade since then has been an important part in making Lladró what it is today. In the 1960’s, a unique and distinctive style is forged, with elongated lines, which makes Lladró works world-famous. In a demonstration of dexterity and mastery in handling material, the pieces become increasingly more complex and dynamic, challenging the laws of gravity. In 1965, with little more than a decade to its credit, Lladró entered the American market. And in 1969, Lladró opened its current headquarters in Tavernes Blanques (Valencia).
The 1970’s are years of feverish activity and creative maturity. The quality achieved leads Lladró to undertake more ambitious works, the first limited series are born and the definitive international recognition arrives. During the 1980’s Lladró reaches two major milestones in its international expansion. In 1986 Lladró disembarked in Asia with subsidiaries in Japan and China. And in 1988 it opened its first museum and gallery in New York City, on Fifth Avenue in Manhattan. And the process of internationalization continued steadily in emerging markets like Russia, Eastern Europe or India.
In the 1990’s, Lladró receives two prestigious awards: the Príncipe Felipe Prize for Internationalization in 1993 and the Príncipe Felipe Prize for Competitiveness in 1997. In 1995 the first Lladró boutique opened in Tokyo, in the fashionable district of Ginza; in 1996 its first own store opened in Calle, Serrano, the exclusive street in Madrid, and in 1997 the Beverly Hills boutique opened its doors in Rodeo Drive.
The 2000’s come around and Lladró takes its expressive potential to new heights in High Porcelain, a collection of pieces with extraordinary artistic and technical quality, destined to form a select group of masterpieces within the brand’s production. Today Lladró intensifies its creativity in functional lines of lighting, home accessories and jewellery, reinforcing its position as a porcelain brand that represents a contemporary, elegant and exclusive lifestyle